Streamlining Online Delivery and Takeaway: Dum Safar's Modernized Customer Journey

UPDOT® successfully aided Dum Safar by Barbeque Nation in a scalable ordering platform for digitally delivering the biryani experience, where it provided seamless online delivery and also takeaway and personalized offers.

Client Profile

Large Enterprise

Industry Sector

Food & Beverage

Project Timeline

6 months

The Client

Dum Safar by Barbeque Nation is a specialized biryani brand offering an extensive range of biryani variants and meal combos. Backed by the trusted reputation of Barbeque Nation, the brand focuses on bringing high-quality, affordable biryani experiences to customers via delivery and takeaway, not dine-in. It is expanding its footprint across major Indian cities.

Project Description

As a fast-growing brand, Dum Safar required a modern, responsive website tailored for off-premise consumption. UPDOT® designed and developed a user-centric website by building a custom frontend on Next.js and integrating it with Barbeque Nation’s existing Drupal backend. This delivered a scalable platform supporting two key services: online delivery and scheduled takeaway, along with robust location-based ordering.

The Challenge

Designing a modern, responsive website specifically tailored for off-premise consumption.
Building a custom frontend that could seamlessly integrate with the client’s existing Drupal backend system.
Implementing robust location-based ordering to display outlet-specific menus.
Enabling an Advanced Cart Functionality that supports multiple variants and combos in the same order, unlike the previous system.

The Solution

By building the custom frontend on Next.js, the solution met the operational need for a scalable, modern, and efficient system that integrated with the existing Drupal backend. The Dual Ordering Options and Location-Aware Navigation met the user need for flexibility and convenience.

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The Results

The new platform delivered a seamless digital experience that streamlined ordering, allowing customers to explore menus, customize combos, and place orders within minutes. The improved flexibility, supported by the new cart system, created upselling opportunities. Operationally, real-time order tracking and smart alerts ensured efficient order handling by staff. Finally, integrated voucher purchasing and application boosted AOV (Average Order Value) and encouraged repeat purchases.