BluArmor: Delivering a Shopify Experience that Drives Product Discovery and Sales

Increase in product sales

Improved Checkout Completion

Reduction in Cart Abandonment

Conversion Rate Increase

UPDOT® successfully aided BluArmor in a revamped Shopify E-commerce website for improving product discovery and sales, where it streamlined the online storefront and resulted in a 10% increase in product purchases.

Client Profile

SMB

Industry Sector

Automobile

Project Timeline

3 weeks

The Client

BluArmor is a consumer tech brand specializing in advanced communication solutions for motorcycle riders. As a leading innovator, the company has built a strong reputation for developing cutting-edge products, including helmet-compatible Bluetooth headsets. With established market credibility, BluArmor continues to push the boundaries of technology for rider safety and convenience.

Project Description

The project required a complete revamp of BluArmor's existing E-commerce website to create a streamlined online storefront. UPDOT® redesigned the Shopify website, creating a modern, tech-forward aesthetic with flexible layout components. This provided the admin team with a simplified solution for easy content management. The goal was to unify brand communication and improve the customer journey to drive product discovery and sales.

The Challenge

Balancing the client's desire for a comprehensive website revamp with an extremely tight, strict three-week deadline.
Ensuring the redesigned aesthetic and new functionality of the Shopify website were not compromised under the time constraint.
Requiring high-degree, real-time support on launch day to guarantee a smooth transition and address immediate issues.
Needing to effectively showcase complex product features, testimonials, and the brand narrative to communicate value instantly.

The Solution

By tailoring the aesthetic and including flexible layout components, UPDOT® addressed the Business Need for brand communication and control, empowering BluArmor to rearrange sections for campaigns easily. The improved layout and interactive components met the User Need by effectively communicating product benefits. Crucially, the team successfully met the severe operational needs by completing the entire project ahead of the tight three-week schedule.

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The Results

The new storefront provided BluArmor with a significant digital advantage, ensuring smooth continuity across all sales channels. The project was completed ahead of schedule, surpassing the set deadline. The improved layout and interactive components effectively communicated product benefits, resulting in a 10% increase in product sales. The redesigned deliverables also added depth to the brand story, strengthening customer trust.

Increase in product sales

Improved Checkout Completion

Reduction in Cart Abandonment

Conversion Rate Increase