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World Expo Stage
Partnering with Hyundai for World Expo 2020, we delivered a high-performance digital experience platform that immersed global audiences in the interactive launch of their award-winning EV lineup.
Hyundai Motor Group is a global leader in smart mobility, redefining the automotive landscape through autonomous innovation. Driven by a vision of progress, they stand at the forefront of the industry, delivering sustainable, high-performance vehicles to a worldwide audience.
To captivate a global audience at World Expo 2020, Hyundai required a digital experience that matched the innovation of their next-generation EV lineup. We engineered a bespoke Digital Experience Platform (DXP) deployed on iPads, serving as an immersive portal for the IONIQ 5, Nexo, and the award-winning Kia EV6.
The solution allowed visitors to manipulate high-fidelity 3D models, visualize custom color configurations, and access detailed technical specifications in real-time. By bridging the gap between physical exhibits and digital exploration, the application transformed passive viewing into active engagement, delivering a futuristic showroom experience directly into the hands of attendees.
Engaging a global audience at World Expo 2020 required more than a static display. Hyundai needed to bridge the physical gap between visitors and vehicles, enabling deep technical exploration of three flagship EV models within a high-traffic, fast-paced event environment.
We engineered a bespoke DXP iPad application centered on tactile immersion. By integrating high-fidelity 3D models with real-time configuration tools, we transformed passive viewing into an active, hands-on discovery of Hyundai's future mobility vision.
The application delivered flawless performance throughout the duration of World Expo 2020, handling continuous interaction from thousands of international attendees. By transforming complex technical specifications into an intuitive 3D narrative, the platform successfully bridged the gap between the physical exhibit and digital exploration, ensuring every visitor experienced the full innovation of the Hyundai lineup.
The core real-time engine used to render high-fidelity graphics and handle complex physics for the vehicle showcase.
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The primary scripting language driving the application's interactive logic, animation states, and user flow.
Award-winning results.
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