Karma Group: Modernizing a Global Hospitality Brand's Digital Ecosystem

App Downloads

Increase in Customer Enrollment

Automated Workflow

UPDOT successfully aided Karma Group in a Strapi-powered Digital Experience Platform and cross-platform mobile application for digital transformation and member services, where it simplified the user journey and resulted in a 30% increase in customer enrollment.

Client Profile

Enterprise

Industry Sector

Hospitality

Project Timeline

6 months

The Client

Karma Group is an award-winning timeshare brand renowned for curating memorable, high-end hospitality experiences worldwide. Pioneers in providing luxury services and exclusive global access to diverse landscapes, they have successfully catered to their members for over three decades. The Group is focused on reinforcing its position as a formidable player in the luxury timeshare sector.

Project Description

The project involved a complete digital transformation to establish a high-end, secure, and modern online presence. UPDOT® built a scalable website and a new cross-platform mobile application, Karma Subito, featuring a modular architecture. We integrated a powerful, user-friendly Strapi CMS to manage content across both platforms. This new decoupled infrastructure allowed for maximum flexibility, providing members with a consistent, engaging experience for accessing and booking curated events and services.

The Challenge

Moving beyond the limitations of a traditional CMS to establish a strong, luxurious digital brand identity.
Integrating a user-friendly CMS that allowed the content team to update content easily without technical assistance.
Perfecting the proper channels to deliver content across multiple platforms (website and app).
Developing a secure central processing unit to manage bookings and real-time processes, replacing systems prone to delays.
Enhancing the overall experience to offer a holistic journey that goes beyond simple stay bookings.

The Solution

The integration of the Strapi CMS successfully addressed the User Need by simplifying the content exploration and booking journey for members, leading to a 30% increase in enrollment. Operationally, it met the Technical Need by building a secure central processing unit and a real-time booking platform, ensuring accuracy across various channels. For the client, it achieved the Business Need by providing the content team with full autonomy and a scalable digital foundation for future growth

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The Results

The partnership led to a significant transformation of Karma Group's digital ecosystem, directly impacting key performance indicators. The streamlined interface and new mobile application simplified the user journey, leading to a 30% increase in customer enrollment. Furthermore, the integration of Strapi granted the content team full autonomy over the application’s and website’s updates, ensuring all content remains fresh and relevant. This transformation provided members worldwide with a consistent, high-performance digital experience, reinforcing the brand's position in the luxury timeshare sector.

App Downloads

Increase in Customer Enrollment

Automated Workflow

User Migration